The first and last items on this list are arguably the most overlooked by online businesses, but also the most important; you and the way you deliver your business.
Are you sharing on social media... honestly & consistently?
Are you selling in the right market places... and speaking to the right herd?
Are you building your community... and delivering a message they can hear?
Whether you're selling lightbulbs to electricians or a self-help course; everything comes down to you and the way you make your customers feel... because, at the end of the day, it's about them, their experience; you're just delivering them something that should enhance their life.
Who you are, who your customers are and that relationship in the middle where you meet... that. is. everything.
Who you are; your story; your message; your why; your passion:
You CREATE your business.
Next important to that, are your customers;
Who they are; their story; their messages; their whys; their passions:
They ARE your business.
Now, merge the two together. This becomes a dance.
Who you are is why people do business with you. Especially if you are a small business. It's like dating. They want to know what you stand for, what you like... your customers want to relate to you. The want to feel better about THEMSELVES by doing business with YOU.
All of this needs to be tied into your marketing. Whether it's on social media, your blog or in the elevator with a random person.
You are your brand. Forget the fancy colors and logo. The reasons you're in business is what people want to hear more of. They WANT to feel like better people for using your service or buying your product. And this starts with you.
But how do you share who you are, have an online presence and automate your business without coughing up some major dough OR selling out your heart and soul for some expensive online ads and pretty web pages?
Insert Lead Mare Studio.